Reception Analysis Of Indonesian Identity In Trans TV's Indonesia Punya Cerita
Abstract
This study explores audience interpretations of the television program "Indonesia Punya Cerita" on Trans TV in relation to issues of Indonesian identity in television broadcasts. "Indonesia Punya Cerita" was selected because it is one of the few television shows that not only caters to market demands but also promotes themes of nationalism and Indonesian identity. Additionally, the show’s unique packaging style distinguishes it from other similar programs. This research employs a qualitative approach, utilizing in-depth interviews to collect data from informants with diverse socio-cultural backgrounds. The information gathered is analyzed using Stuart Hall’s Encoding-Decoding Reception Analysis Method, which categorizes audience interpretations into three positions: dominant hegemonic, negotiated, and oppositional. In reception analysis, the audience is seen as part of Interpretative Communities that are actively engaged in perceiving messages and producing meanings, thereby being active Producers of Meaning. The results reveal diverse interpretations among informants; however, most informants adopt an oppositional stance in interpreting the program. Interestingly, the oppositional interpretations are not limited to informants with postgraduate educational backgrounds but also include those with secondary education. For the informants, "Indonesia Punya Cerita" is merely a television show without significant impact.
Downloads
References
Alisjahbana, S. T. (2008). Manusia Renaissance, Relevansi Pemikiran STA. Dian Rakyat.
Anderson, B. (2008). Imagined Communities: Komunitas-Komunitas Terbayang. INSISTPress dan Pustaka Pelajar.
Azis, A., Prasetyo, A., & Ginting, R. P. (2023). Makna Kepahlawanan dalam Tayangan ‘CNN Indonesia Heroes’ di CNN Indonesia Tv: Sebuah Analisis Resepsi. Innovative: Journal Of Social Science Research, 3(4), 3884–3898.
br Karo, K., & Ginting, R. P. (2023). Monolog Kebangkitan (Tanpa Suara): Analisis Pendekatan Budaya Resepsi Sastra. Journal on Education, 5(4), 12345–12352.
Prijana Hadi, I. (2008). Penelitian Khalayak Dalam Perspektif Reception Analysis. In Fakultas Ilmu Komunikasi. http://puslit.petra.ac.id/journals/communication/
Purniati, D., & Iqbal, A. (2022). JRF: Journal of Religion and Film Pemanfaatan Media Televisi dalam Memenuhi Kebutuhan Informasi Masyarakat Desa Sungai Ruan Ilir Kabupaten Batang Hari. In UIN Sulthan Thaha Saifuddin Jambi (Vol. 1).
Rijal Fadli, M. (2021). Memahami desain metode penelitian kualitatif. 21(1), 33–54. https://doi.org/10.21831/hum.v21i1
Wulan Pujiriyani, D., & Tinggi Pertanahan Nasional, S. (2013). Jurnal Komunitas 5 (2) (2013): 151-161 Re-Imajinasi Ke-Indonesia-An Dalam Konteks “Network Society.” http://journal.unnes.ac.id/nju/index.php/komunitas
Zaim, M. (2014). Metode penelitian bahasa: Pendekatan struktural. In Sukabina Press Padang. FBS UNP Press.
Copyright (c) 2024 Abdul Azis, Reza Pahlevi Ginting
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright Ⓒ Author