Audience Reception on the Revival of National Football in Bung Binder and Bung Ropan’s YouTube Content
Abstract
This study aims to understand how audiences interpret the narrative of the revival of national football built by Content Creator Bung Binder and Bung Ropan on the YouTube platform. This research uses a qualitative approach with Stuart Hall's encoding decoding model reception analysis method. This method is used as an analysis instrument to map the audience's meaning position, namely dominant-hegemonic, negotiation, and opposition positions. The results showed that the narrative of the revival of national football built by Bung Binder and Bung Ropan was accepted with various meanings by the audience. The majority of informants are in a negotiation position, where they accept the narrative of the revival of national football built by Bung Binder and Bung Ropan, but remain critical of opinions or views that do not match their personal judgment. Other research results show that content creators Bung Binder and Bung Ropan play an important role in building the narrative of the rise of national football through their content on the YouTube platform.
Downloads
References
Athalarik, F. M. (2024). The Phenomenon of Citizen Journalism in National Football in Liga 1 Competition. Jurnal Indonesia Sosial Sains, 5(03), 570–588. https://doi.org/10.59141/jiss.v5i03.1040
Azis, A., & Ginting, R. P. (2024). Analisis Resepsi Identitas Keindonesiaan Dalam Tayangan Indonesia Punya Cerita Di Trans TV. Jurnal Ilmiah Kanderang Tingang, 15(2), 289–297. https://doi.org/10.37304/jikt.v15i2.335
Bung Binder. (2025a). Bincang Bareng Binder #38: Round 4 Lebih Sulit Bagi Timnas, Taktik Kluivert Harus Jitu! [Video recording]. https://www.youtube.com/watch?v=lAipM7Jky78.
Bung Binder. (2025b). Bincang Bareng Binder #39: Round 4 Di Qatar Dan Arab Saudi, Afc Pilih Kasih? [Video recording]. https://www.youtube.com/watch?v=GtNT7yO5naw.
Bung Binder. (2025c). Bola Bung Binder [Video recording]. https://www.youtube.com/@bolabungbinder.
Bung Binder. (2025d). Timnas Main Tiki Taka Bungkam China, Ole Kembali Cetak Gol, Etam Debut, Kambuaya Keren! [Video recording]. https://www.youtube.com/watch?v=DKhnOBFnW4s&t=20s.
Bung Ropan. (2025a). bungropan [Video recording]. https://www.youtube.com/@bungropan.
Bung Ropan. (2025b). Kluivert Dan Pastoor Mencari Tambahan Amunisi Yang Tepat Untuk Putaran Keempat PPD Zona Asia [Video recording]. https://www.youtube.com/watch?v=LUTOY6XYip4.
Bung Ropan. (2025c). Siapkan Yang Terbaik Untuk Timnas, Ada Sinyal Kuat Dari Erick Thohir Untuk Penambahan Diaspora [Video recording]. https://www.youtube.com/watch?v=O97XONSv08A.
Bung Ropan. (2025d). Tak Adil AFC Pilih Qatar Dan Arab Saudi Tuan Rumah Putaran Keempat, Sudah Diatur Lolos Ke Pildun [Video recording]. https://www.youtube.com/watch?v=wr66rk62HCA&t=31s.
GMI Research Team. (2025, June 5). Youtube Statistics 2025 (Demographics, Users By Country & More ). Https://Www.Globalmediainsight.Com/Blog/Youtube-Users-Statistics/.
Hanum, A. N., Nugraha, F. P., Siddiq, A. Z., & Saputra, M. R. (2024). Retorika dalam Komodifikasi Konten Filantropi: Analisis Ethos, Pathos, dan Logos Kreator @hobbymakan.id Melalui Video Eksperimen Sosial. Jurnal Penelitian Inovatif, 4(2), 361–374. https://doi.org/10.54082/jupin.316
Harjo, I. W. W. (2022). The Identity Politics in Indonesian Football During the Colonial Period. Journal Sport Area, 7(2), 330–342. https://doi.org/10.25299/sportarea.2022.vol7(2).8346
Imron Rosadi. (2024, December 13). Kebangkitan Sepak Bola Indonesia, dari Reformasi hingga Prestasi Timnas di Kancah Asia. Goodnewsfromindonesia.Id.
Pertiwi, E., & Sanusi, A. P. (2023). Storytelling in the Digital Age: Examining the Role and Effectiveness in Communication Strategies of Social Media Content Creators. Palakka Media and Islamic Communication, 4(1), 25–34. https://doi.org/10.30863/palakka.v4i1.5082
Pratama, T. A. (2023). Pandangan Terhadap Ketidaksadaran Masyarakat Menjadi Seorang Pakar Dalam Kasus Sepakbola Di Twitter. Jurnal Penelitian Humaniora, 1(1). https://doi.org/10.21831/hum.v1i1.52752
Pujileksono, S. (2015). Metode Penelitian Komunikasi Kualitatif. Kelompok Instrans Publishing. .
Sania, N. M., Baitillah, N., Indriani, M. H., Fernanda, F., & Aditya, T. (2025). Survei Kepuasan Opini Publik terhadap Kebijakan Naturalisasi Pemain PSSI: dalam Upaya Meningkatkan Prestasi Timnas Indonesia. Indonesian Journal of Public Administration Review, 2(2), 19. https://doi.org/10.47134/par.v2i2.3564
Suhandoko. (2025, June 9). Bikin Geger Asia! Timnas Indonesia Ukir 6 Rekor Bersejarah di Kualifikasi Piala Dunia 2026. VIVA.Co.Id.
Utami, P. D. S., & Nur, F. A. (2023). Analysis of Audience Reception the Content Gojek Advertising Message “BTS X Gojek New Gang Version of GoFood.” Symposium of Literature Culture and Communication (Sylection) 2022, 3(1), 933. https://doi.org/10.12928/sylection.v3i1.14178
Yulianty, P. D., & Jufri, A. (2020). Perdebatan Empiris : Prinsip Metode Kualitatif dan Kuantitatif Untuk Penelitian Sosial Ekonomi. Value : Jurnal Manajemen Dan Akuntansi, 15(2), 164–172. https://doi.org/10.32534/jv.v15i2.1291
Copyright (c) 2025 Abdul Azis, Sinta Dwi Utami

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright Ⓒ Author